The pandemic has helped to show how, with the help of digital transformation, it is possible for many aspects of our home and work lives continue almost as normal, despite the entirely abnormal circumstances. Nonetheless it also raises an important and much wider conversation. Many of the adaptive changes have, by necessity, been quick and tactical, and carried out locally. They may not have given consideration to anything other than short-term survival.
The full benefit, both to society and the wider economy, will only be felt if the changes are holistic, structural, and do not leave certain groups or areas behind. Organisations without the resources and capability to invest in digital transformation and harness its benefits could find themselves left increasingly behind. Similarly, remote working employees provided with an ‘always on’ connection to their office could quickly find themselves burned out and disillusioned as their work-life balance is compromised.
It is therefore critical that this invigorating new wave of technology adoption is made accessible to all. With the active participation of Governments, businesses and citizens, technology must be made inclusive, flexible, and supportive of new lifestyles, new education models, and new services.
Throughout the world, businesses and individuals continue to work hard and made sacrifices to weather the COVID storm. This too shall pass. The FreeMove Alliance is playing a central role in the provision of support and resources to help businesses and their customers adapt to both short term need and longer term change. With a clear and strong strategic vision, and a commitment to national and international co-operation, it may eventually be possible to say that part of the virus’ legacy was a profound and positive change.