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FreeMove Alliance Appoints New General Manager

FreeMove Alliance Appoints New General Manager


Selma Avdagic Tisljar takes the reins as FreeMove celebrates its 20-year anniversary

FreeMove Alliance, the mobile telecommunications alliance between Deutsche Telekom, Orange, TIM, and Telia, has selected Selma Avdagic Tisljar as its new General Manager, effective immediately. Her appointment coincides with the Alliance’s 20-year anniversary and signals strong continuous leadership as FreeMove proudly serves more than 500 multinational corporations, boasting its highest-ever retention rate of 99%.

Ms. Avdagic Tisljar will continue to provide forward-looking direction and a coordinated approach for the Alliance. Her primary aims in her new role are to drive innovation, engage with customers and partners, and ensure the success of FreeMove’s recently launched services. These include the development of a common approach on 5G campus networks, as well as FreeMove’s collaboration and communication services. In 2022, the Alliance also introduced its FreeMove Automation Solution following the successful integration of ITSM capabilities into its mobility service.

“I am delighted to come to FreeMove at such an exciting time for this organization, and I want to join FreeMove’s supervisory and management boards in thanking my predecessor Lazaro Fernandez for embodying the true spirit of the Alliance and for his outstanding performance, operational excellence, and profound commitment to improving and developing FreeMove,” says Ms. Avdagic Tisljar. “During his tenure, FreeMove has continually innovated its service model in order to meet the evolving needs of customers, and I intend to build upon this notion moving forward.”

“With a combined footprint of more than 100 countries, FreeMove offers multinational corporations the benefit of a trusted and cooperative network of national providers with a shared commitment to service quality,” adds Lazaro Fernandez. “I feel fortunate to have been given the opportunity to be at the helm of such a unique organization within the telco market and am confident that Selma’s valued expertise will bring it to even greater heights.”

Starting her new role today, Ms. Avdagic Tisljar has previously been the head of service management international at Deutsche Telekom. Her most recent responsibilities have included E2E management of international deals, leading the IT platform development for process automation, and delivering excellent customer experiences. She is a highly skilled international business executive having worked in different commercial leadership positions at Deutsche Telekom, its Croatian subsidiary Hrvatski Telekom, as well as management consulting firm Deloitte.

Ms. Avdagic Tisljar will be accountable to the supervisory board of FreeMove Alliance, composed of Martin Knauer (Deutsche Telekom), Valérie Cussac (Orange), Antonio Morabito (TIM), and Pernilla Wikman (Telia). She becomes the fifth General Manager of FreeMove and succeeds Lazaro Fernandez (Orange) who successfully held the role over the past 5 years. Mr. Fernandez will continue his career in the transformation field within the Orange Group.

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