Alliance Members Align Under FreeMove Brand
Key highlights include:
- Commitment to improve competitiveness in the €4 billion multinational business market through integrated bid cooperation and delivery of consistent and compelling business solutions
- Delivery to customers of an enhanced, seamless service when travelling abroad and new service propositions to international customers
- Target to grow voice traffic amongst alliance members by 10 percent and double GPRS data traffic every year for the next three years, through attractive customer offerings
- Economic benefits from joint handset procurement of six million handsets as well as preferred supplier agreements with Siemens and Motorola
London, UK — 29 March 2004 — The mobile alliance formed by Orange SA, Telefónica Móviles, TIM (Telecom Italia Mobile) and T-Mobile today announced tangible results of its collaboration, outlined plans for the future and unveiled its new brand. The alliance, which includes leading companies from the UK, France, Germany, Italy and Spain, is using its collective scale, strength and expertise to deliver an enhanced experience to customers through greater choice, flexibility and transparency.
The alliance, which reaches nearly 170 million managed customers in 21 European territories and some 230 million customers worldwide, unveiled its new brand, FreeMove, to represent its joint offerings. The brand represents simplicity, quality, and reliability and will be used in conjunction with the members’ existing brands, assuring customers that they receive the same enhanced mobile experience abroad as they do at home.
Since the FreeMove alliance’s formation, significant achievements have been made in the realisation of its ‘Virtual Home Environment’, allowing it to deliver a seamless experience to customers travelling abroad. FreeMove alliance members have succeeded in ensuring that its customers have access to the same familiar home services, like voicemail or customer service, that work the same way abroad as at home. Customers will also now be able to see who is calling when they roam on member networks and can send and receive picture messages from more countries than ever. Over the course of the year, these services will be available across all partner networks. In the future, services that help with the replacement of handsets and SIM cards, wherever a customer may be, will also be launched, as will enhanced directory and information services available in the customer’s home market language.
The FreeMove alliance is working together to improve operating efficiencies and deliver greater choice to its customers at a faster speed than ever before. Members have already agreed to jointly purchase six million handsets for 2004, resulting on average in cost savings of 10 percent, and have closed preferred supplier agreements with Siemens and Motorola. The development of further joint technical projects and procurement initiatives are expected to deliver similar economic benefits of up to 10 percent annually, while the volume of devices jointly acquired is targeted to increase, over time, to 25 percent of the group’s total purchases. Collective synergies also help members to be first to market with new models and potentially to secure exclusivity periods on those models with manufacturers. The alliance cooperative framework plays an additional role in harmonising technical requirements.
Greater simplicity, unrivalled international reach, higher quality services and traffic development initiatives are anticipated to result in a significant increase in roaming traffic between the member countries. Through attractive customer offerings, the FreeMove alliance has agreed to ambitious targets to grow voice traffic between its members by an average annual growth of 10 percent over the next three years – exceeding the European industry average. Additionally, the FreeMove alliance has a target of doubling GPRS data traffic among its member networks every year for the next three years.
The FreeMove alliance also intends to improve its global competitiveness to serve business – in particular, multinational companies (MNC), who spend €4 billion annually on mobile communications. The alliance aims to increase new corporate lines by five percent annually for the next three years through integrated bid cooperation. With its combined footprint, the FreeMove alliance already operates in nearly 90 percent of the European territories in which MNC’s are located, enabling it to respond to the needs of this market.
The four companies have aligned their international bidding process to ensure that they can respond more efficiently to customer requests through a single point of contact. FreeMove alliance members intend to offer a ‘one-stop-shop’ to MNC’s, underpinned by a transparent and straightforward approach to meeting their needs, through:
• Single, central dedicated account management and customer service to simplify the process for MNC customers
• Advanced international central reporting and analysis, providing customers with a transparent view of their usage and costs across its footprint
• Simple and predictable roaming price plans with a straightforward system of geographic zones will offer customers one rate, irrespective of time and independent of network (even when using non-alliance networks). This will provide greater cost transparency to enable customers to forecast and control their costs more easily, representing a significant departure from the plethora of rates presented to customers today
A series of consistent and compelling solutions for businesses will be rolled out across the markets over the course of 2004, including: an innovative and transparent tariff scheme; a fixed price for BlackBerry® roaming anywhere in the world on any network; and the FreeMove alliance data package, consisting of a dual mode (GPRS/UMTS) data card to allow high-speed data transmission.
The FreeMove alliance intends to grow in strength and build on its achievements to date, with the inclusion of new territories and members during 2004. Meanwhile, its current members have committed to providing an enhanced customer experience for 3G, through a common approach to interoperability, by the end of this year.